The Brand
Maëlle London is a jewellery brand that merges perfume and jewellery into one item, allowing you to create a deconstructed fragrance, that is unique to you.
The ‘Maëlle Original’ charm is a beautifully designed example of “form following function.” The charm is a standalone piece of Jewellery that can be unscrewed to add or change the fragrance infused insert.
Our Story
2012
The concept of Maëlle London was established in 2012. With the ambitious idea to merge perfume and jewellery into one luxurious item and no idea how to realise it.
2014
Maëlle London (pronounced My-Elle) means goal orientated, princess and ambitious. Not only is this the definition of our brand but the qualities that our customers embody.
2016
Since the establishment of Maëlle London, we have produced countless prototypes to resolve how a scent can be successfully captured and retained, whilst maintaining the aesthetic qualities of the unique and elegant jewellery pieces. The perfume inserts developed from a small insert that could fit within a charm to being an integral item of jewellery.
2018
We ventured to Grasse, the town considered ‘the Perfume capital of the World’. To understand the fundamentals behind creating a fragrance and building/layering the different components.
The journey over the past six years has been trying but has allowed us to find our niche and today we work with our trusted Silversmiths, Goldsmiths and manufacturers to produce amazing pieces of jewellery.
Responsible Sourcing
At Maëlle London, transparency, sustainability and the environment are very important to us. The precious metals used to handcraft our charms are made from Fairtrade gold and accompanied with a RJC Chain of Custody Certificate. The chain of custody ensures that the Gold is conflict free and has been sourced through responsible mining.
The Customisation
We give you the base items required to not only create a beautiful bracelet or necklace, but a fragrance.